Meet the Collective

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Meet the Founder

Katrina Frye (she/her) is the founder and lead principal at Culture Shift Collective. Since graduating with her Master's degree from CGU’s Arts Management program in 2013, Katrina Frye has had the privilege of fostering new conversations around art, business, entrepreneurship, and diversity. Founding Culture Shift Collective in 2020 after five years of consulting practice she wished to join forces with other consultants in hopes of reimagining collaborative care. She has led conversations and workshops for the United States of Women, Netflix, ArtCenter, LA County Arts Commission, the Center for Cultural Innovation, and more. By lecturing at institutions like CBU, CSU Long Beach, CalArts, and PCC, Katrina has been able to bring her years of experience to our next generation. Katrina’s passions align when she is facilitating hard conversations that lead towards positive change.

Hear Our Thoughts

What People Are Saying

 

Extremely helpful in maintaining the overall health of the organization. Everyone felt respected and heard.

— Diane Lane, Get Lit Words Ignite

The team is doing an excellent job. These aren’t easy topics to cover, but they’ve been able to balance well between sensitivity, education, and cold hard truth.

— Common Thread Collective

 

Facilitated thoughtful and meaningful conversation on female empowerment, diversity, and representation in the creative marketing industry.

— Celia Ryan, Soapbox Women

You all are amazing! You've helped me grow and learn so much about myself. Thank you.

— Common Thread Collective

CLIENTS

“It is not our differences that divide us. It is our inability to recognize, accept, and celebrate those differences.” - Audre Lord